DISRUPT. INTERRUPT. Time to change the real estate business.

To advance any industry, you have to challenge the status quo and force the old guards to prove themselves in the new era.

And to lead that effort you will face great pushback, nonsense, and flat out lies from those that must protect the money-making stories.

I know. I’ve been there.

I’ve been told by agents and brokers that I couldn’t possibly know anything about the real estate business since I am not a licensed agent.

But they couldn’t show me better training programs or know what I know.

That set me on the path of taking on the industry as a thinker and test myself by putting myself in as many hot seats as possible.

So…

I’ve been doing a lot of research as to why so many real estate agents fail and why the same old business model continues.

On one of my many whiteboards at home tonight I’ve listed a few of what I believe is the truth behind the failures or under-performing businesses are.

If an agent does less than $10m per year as an individual performer I would consider that your business is under-performing.

It’s okay if you are under-performing but don’t lower the performance goal and definition.

Let’s analyze it and come up with a growth plan that works for you.

Warning! Rant continues. :)

I read this tonight…

The medium gross income of Realtors is around $49,700 in 2019 and the average income of a 17 year Realtor is around $71,000.

The initial thought was how could anyone run a high investment business to only earn $71,000 after 17-years?

It just doesn’t make any sense!

Frankly speaking, it really pissed me off.

Okay, so here are some of my thoughts on why agents fail or under-perform.

a. You weren’t prepared or qualified to have a successful career in real estate

b. You were not or under trained

c. You are confused by the classic recruitment lines

d. You bought into a bad franchise with a poor training program

e. You realize that words like team and family are meaningless because at the end of the day it’s just you

f. You found out that collaboration simply means co-marketing or commission splits in the best cases. It’s like getting married but woke up to realize that your partner is in an open relationship.

g. You started investing in coaching only to work on a slow pace and not a massively actionable strategy and tactics or they just cheerleader at best

It’s not your fault…entirely

But now you know better, you are 100% responsible for your next step.

What’s your first action tomorrow morning when you wake up?

See You On The Profitable Side!™